(605)440-0414 : 36 N 6th St Custer, SD
(605)440-0414 : 36 N 6th St Custer, SD
Whether you've never been Ice Fishing and want to try it, got family in town and not enough gear, something broke since last year and need a quick replacement... We have all the options for you!
It's great fun for all the family, albeit a little cold, so wrap up warm.
We have various options to get you On The ICE Water, these are rented in 24hr increments. We will not have rentals starting on Wednesdays, however returning equipment will be scheduled with you upon pick up. (IE. 24hr rental starts at 7am Tues 6th Jan, it will be arranged to be returned at 7am Weds 7th Jan) It will be customers choice to return equipment before the end of the 24hr period, during shop open hours. No partial refunds will be issued for early return.
Below are all the fun things to get you outside. If you have any questions about our equipment, please don't hesitate to reach out. Rentals are priced daily, not by person. If you book for 24hrs and extend to 48hrs, please contact us prior as we might have another customer waiting for the equipment.
Live bait is available to purchase at the time of pick up of rental items.
IMPORTANT: While fun and exciting, Ice Fishing does have it's own set of dangers. Waivers will need to be signed digitally for each person in your group. This is not only to protect the use of provided equipment, but also for customer safety. It is customer responsibility to evaluate the condition of the ice where they choose to fish and take necessary precautions for their own safety. Full Terms and Conditions can be found on the drop menu at the top of the website.


Just want something to keep the wind off? We have pop-up Shacks with 2 folding chairs. If extra chairs are required please let us know. They can accommodate 2-4 adults or 2 adults and 2-3 children.

Fishing kits including one rod, ice jigs, extra tackle, and a package of frozen minnows. All contained in a handy backpack. Extra rods are available at a flat rate price. Other bait, whether live or synthetic is available to purchase in store.

Need one or yours quit working, 6" hand augers are available to get you through the ice!

15000 BTU stand heater throws out plenty of heat to keep a shack cozy, even on the low setting. Propane tank provided with each rental.

Just need a rod? Or add an extra rod to a kit.
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